Customer segmentation is the process of dividing a client database into groups of individuals sharing characteristics. Key to a marketing strategy, it can be implemented using data science & machine learning techniques. We will demo customer segmentation of a German banking database & identify segments likely or unlikely to be good credit risks. Classification & Regression & Gradient Boosting will be used as a way to cluster similar records. This webinar will be a step-by-step presentation that you can repeat on your own!