Data-driven analysis is increasingly on the critical path for performance advantage in many organisations, both public and commercial. This raises continuous challenges for rigorous analysis to derive reliable insights from data at very large scale, often with potential artefacts and sampling bias, adding to change variation. This conference brings together researchers and practitioners to signpost developments in the state-of-the-art and find common ground where theory and practice meet to maximise impact in the digital economy. It is a forum for networking and to showcase the very latest research in a broad range of topics. Each session will feature an invited talk by an expert speaker.